NCR Group

Project Overview

NCR Group came to DRIBBLOX with an established business that needed a stronger and more consistent digital presence. The goal was not simply to create a new logo or redesign a website, but to build a complete brand system that positioned NCR Group as a credible, modern, and professional company.

We developed the project across four connected areas: logo design, brand identity, website design, and CRM systems. Each part was designed to work together, creating a consistent experience from the first point of contact through to ongoing customer management.

The visual direction focused on creating a confident and structured identity. A bold geometric mark, strong typography, monochromatic foundations, and refined applications gave the brand a distinctive presence while maintaining the professionalism expected from an established group.

The Challenge

NCR Group needed more than an updated visual identity. Its brand, digital experience, and customer management systems needed to feel like parts of the same business.

The previous presence lacked a unified visual language and did not fully communicate the scale, professionalism, and confidence of the company. The website needed to communicate the brand more effectively, while the customer journey also required a more organized system behind the scenes.

The challenge was to create an identity that felt strong and recognizable, develop a website that communicated the business clearly, and connect the customer journey to a CRM system that could support future growth.

Our Approach

We approached NCR Group as a complete brand and digital ecosystem rather than treating each deliverable as a separate project.

We began with the logo and brand identity, developing a distinctive geometric mark and a structured visual language that could translate across digital and physical applications.

Once the identity was established, we carried the same principles into the website design. The interface was built around clear hierarchy, strong typography, controlled spacing, and a premium visual direction designed to make the company feel established and trustworthy.

The final layer was the CRM system, connecting the digital presence to the operational side of the business. We structured the customer journey to help manage leads, organize information, and create a more consistent process from initial enquiry through follow-up.

What We Delivered

Brand Identity
A complete visual identity built around a distinctive geometric logo, typography, composition, and a refined monochromatic visual system.

Logo Design
A bold and versatile mark designed to represent NCR Group with clarity, authority, and consistency across applications.

Website Design
A modern responsive website designed to communicate the company, establish credibility, and create a clear path for visitors to engage with the business.

CRM System
A structured customer management system designed to organize leads, streamline follow-ups, and give the business greater visibility across its customer pipeline.

The Outcome

NCR Group now has a unified brand experience that connects identity, website, and customer management into one cohesive system.

The new visual identity gives the company a stronger and more recognizable presence, while the redesigned website creates a more polished and confident first impression. Behind the experience, the CRM provides the structure needed to manage customer relationships more efficiently.