Roost & Rice

Project Overview

Roost & Rice is a restaurant brand built around bold flavors, approachable food, and a memorable personality. The brand needed an identity that could feel playful, energetic, and distinctive while still looking polished enough to compete in a modern food and hospitality market.

DRIBBLOX developed the brand identity around a custom illustrated rooster character paired with expressive typography and a warm, vibrant color palette. The result was designed to give Roost & Rice an instantly recognizable personality that could translate naturally across the restaurant's visual touchpoints.

The Challenge

Roost & Rice needed to stand apart in a crowded restaurant market where visual identities can quickly become repetitive.

The brand needed something with character — an identity that could communicate the restaurant's food, energy, and personality at a glance while remaining flexible enough for menus, packaging, signage, social media, and digital applications.

Our Approach

We built the identity around the idea of food with personality.

The rooster became the central brand character, illustrated with a confident, expressive style that gives the restaurant a recognizable visual signature. We paired the illustration with custom-feeling typography and a bold brown-and-orange color combination to create an identity that feels warm, energetic, and immediately approachable.

Rather than creating a logo that works only in isolation, we developed a visual direction that gives Roost & Rice a complete and flexible brand world.

What We Delivered

Logo Design
A distinctive illustrated rooster mark paired with expressive typography to establish an instantly recognizable brand identity.

Brand Identity
A complete visual system built around bold colors, playful illustration, typography, and supporting graphic elements.

Brand Applications
Visual assets and creative direction designed to translate the identity across restaurant, packaging, marketing, and digital touchpoints.

The Outcome

Roost & Rice gained a visual identity with a strong personality and clear recognition.

The combination of the character illustration, bold typography, and vibrant color system gives the restaurant a memorable presence while creating a flexible foundation for future brand applications.

The result is a brand that feels fun, confident, approachable, and unmistakably its own.